The Creation of Permanence
At this highest level, the focus is on the creation of permanence.
Ensuring that your business and the impact it delivers will live on after you move on
requires that specific needs are met. If you want your business to continue to thrive
for generations to come, you’ll have to consider the big questions, such as what your
long-term vision for your company is, and how your business will adapt to changes in
your industry, in consumer demand, and in the world.