The Creation of Stability
At the PROFIT level, the company’s focus shifts to the creation of stability.
Here, our business’s needs line up pretty closely with our human needs for health,
financial stability, and a secure and safe environment. Massive revenue doesn’t mean
much when you have no profit, no cash reserves, and are drowning in debt. When all
five needs in the PROFIT level are satisfied, you are positioned to scale your business
without financial collapse.