The Creation of Cash
At this foundational level, the business must focus on the creation of cash.
Just as humans can’t survive without oxygen, food, and water, if you don’t have sales,
your company will not be able to survive for long. Heck, without sales, you won’t have
a business at all. Addressing the five needs in the SALES level will ensure that your
foundation is working solidly, and can support the next level, PROFIT.